Saturday, October 30, 2010

Form and Content

Gary Hustwit's film, "Objectified," analyzes the design of everyday objects.  We are surrounded by mass produced objects that we use in our daily lives without giving a thought.  Design is implemented in every object we interact with, whether we realize it or not.  "Objectified"  brings this fact to light by presenting a perspective we, consumers, usually never see: behind the scenes of industrial design.  The film takes the content  of everyday objects and puts it in the form of objects of design in the form of a documentary.  I enjoyed this film because it made me realize how much effort is put into designing everyday objects.  Who knew there was so much behind the design of yard tools?  Maximum comfort for all potential users is key, while considering effectiveness.

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